اصول بازاریابی

دسته: سرمایه گذاری
اصول بازاریابی

سال انتشار: 2021  |  729 صفحه  |  حجم فایل: 121 مگابایت  |  زبان: انگلیسی

Principles of Marketing, Global Edition, 18th Edition
نویسنده
Philip T. Kotler, Gary Armstrong
ناشر
Pearson
ISBN10:
1292341130
ISBN13:
9781292341132

 

قیمت: 18000 تومان

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برچسب‌ها:  بازاریابی  

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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.


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